Access to medical imaging remains out of reach for 4.7 billion people worldwide. With this challenge in mind, Butterfly Network set out to transform ultrasound technology. The result was Butterfly IQ—the first handheld, whole-body ultrasound device powered by a single silicon chip. It allows clinicians to scan from superficial to deep tissue using one probe and an iPhone.

In 2017, we partnered with Butterfly to develop an identity that reflects their mission to democratize healthcare and simplify ultrasound technology. Together, we built a brand that stands for innovation, accessibility, and global impact.

In the years that followed, Butterfly earned an Apple Design Award for design innovation, raised $250 million at a $1.25 billion valuation, and went public on the New York Stock Exchange under the ticker BFLY. In 2021, Butterfly iQ even reached orbit aboard Inspiration4, the first all-civilian spaceflight mission.