Nelson-Miller, an affiliate of New Water Capital, acquired ChainLogix with the intention of merging into an industry leader. This strategic union brings together the strengths, resources, and expertise of both entities to pursue innovation, growth, and enhanced value for their customers and stakeholders.

Through the naming and rebranding process, we introduce Nelson Miller Group, a customer-driven organization specializing in design, engineering, manufacturing, supply chain, and logistics.

They exist to bring organizations' products to life by partnering to address resource limitations, competency gaps, and solve complex end-to-end challenges.

Client

Nelson Miller Group

Aquires

Nelson Miller

ChainLogix

Services

Brand Strategy

Naming

Brand Identity

Art Direction

Industry

Design

Engineering

Manufacuturing

Assembly

Procurement

Supply Chain

Team

Brian Perez, Creative Director

The Nelson Miller Group logo is built using the essential diagonal forms of NM. Grouping these shapes create a simple, yet powerful identity characterized by the values of consistency, optimization, and performance.